a blog by embark creative

If you’re on Twitter, you have a follow strategy. You might not know you have a strategy, but you do. I’m often asked about mine, so, here goes….
I break ‘follow strategy’ down into four categories:
I pursue people and brands who:

I like, want to support and stay connected to
are local (most of them)
are creative thinkers in [...]

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I responded to a blog post by David Zumini regarding a company who asked a Twitter follower to retract their Twitter complaint. This is such a perfect example of what NOT to do as a company or brand using social media. Please check out the post and my response.

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